A logo is often the fastest way to make brand recognition. It is the easiest way to consistently apply a visual brand, and is usually the very powerful one visual or verbal brand asset business possess—apart from their name. In some cases, where a business suffers the misfortune of a poorly crafted name, the logo can become brand asset number one. How well a logo performs for a company is often a reflection of the company’s willingness to see it as an investing , one they continually have to nurture.
Without constant investment, a logo design can become a visual crutch, a go-to that receives small effort and certainly no evaluation of particular needs. It winds up centered on the top of the letterhead and placed with the equal heavy-handedness on every other size of marketing material. In cases like this, the logo design had better scream, “This is how we are different and why you should care about us”—a tall order for any sign.
It is likely that no other size of graphic design has the unobtainable expectations placed upon it that most user’s have for a logo. Clients widely think that a logo should represent each aspect of their positioning—something just not possible. When attempted, the logo is a tangled mess of ideas without focus, failing to please anybody. Instead, a logo should be developed to obtain a note into the brand, a visual clue as to why the public should care about you. It is a sign that often avoids depicting what the company does in favor of reflecting a business’s qualities.
It is also often suppose that a new logo design should have the equal impact as known brands. In reality, it takes time for a logo to make a associations with its public, development through experience with the brand. It is not impossible to think that many of the logos we receive as best today would be swiftly killed if presented by a graphic designer to most users – would the Google logo survive most committees. Would most business say yes to easy logos like Nike and Apple without adding just a small bit more.
Today, we’re show casing another great collection of smart logos, but in this case, their meanings are far easier to grasp.The logos featured here write the company’s name by combining intricate shapes and size made up of fonts and illustrations.